It all started with a Vision. Edgar “Injap” Sia, at the age of twenty six, grabbed the opportunity to lease a 250 square meter space at the Robinson’s Mall Carpark-Iloilo in December 2003.

It was there that Mang Inasal, Hiligaynon for Mr. Barbeque, was born.

Early on, he learned the importance of following your instincts, taking risks, strategizing, negotiating, and motivating yourself and your people. He also knew that the Filipino barbeque quick service restaurant category still had the potential for growth. He started a business that had the potential for nationwide expansion. With the support of his family, he embarked on a journey that changed his life forever.