Monde Nissin, through its flagship brand Lucky Me!, launched the Kainang Pamilya Mahalaga (Family Mealtime Matters) advocacy which aims to encourage families to gather during dinner and share meaningful conversations over meals. Studies showed that children who share mealtime with their families are less likely to get into illegal substances, vices, alcohol,  tobacco, and unhealthy relationships leading to pre-marital sex. Done regularly, shared meals help nurture the bond between parents and children which is instrumental in shaping the children’s future.